NN The Alternative
PROJECT

NN - The Alternative


THE CHALLENGE:

Getting category non-users to see the benefits of, consider, and purchase non-compulsory insurance. The Insight: Romanians pride themselves on their ability to use smarts and ingenuity in finding solutions when faced with the unexpected. The Idea: Celebrating the problem-solver in every Romanian and encouraging them to add insurance to their bag of tricks. Bringing the Idea to Life: We presented insurance as another alternative among those employed by smart Romanians to overcome life’s obstacles.


THE RESULTS:

The campaign generated 11.5 million impressions, 2.7 million unique views on Facebook and YouTube and led to a 117% increase of traffic on NN website for the whole year. “The Alternative” went on to become the best campaign in NN history in terms of both view-through rate and cost per view thanks to strong creative.


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