Raluca Gonzalez, Head of Planning at Centrade | Cheil, named on EACA Euro Effie 2018 jury representing Romania

Raluca Gonzales

Raluca continues Centrade-Cheil’s tradition serving as jury member in the European festival

Communication agency Centrade | Cheil announces the nomination of Raluca Gonzalez, Head of Planning, as jury member for the first round at EACA EURO Effies 2018, which will select this year’s finalists in one of the most prestigious European advertising festivals scheduled to be held from June 4 – 15, 2018.

The Euro Effies is an annual competition recognizing the most effective, multi-national communication campaigns in Europe, and validates the advertising industry’s effectiveness together with the client. Centrade | Cheil continues the tradition of having one of their key executives participate as juror, having previously been represented four years in a row by Mona Opran, COO and prior by Radu Florescu, CEO.

“I am honoured to carry on Centrade Cheil’s tradition to be chosen among these extraordinary professionals from the European advertising industry. I am confident that I am ready for this challenge,”. “I know that the judging process will not be easy, as the quality of entries improves year on year. However, at the same time, I expect this experience to provide valuable learnings for my own professional experience.” said Raluca.

The 20 member, first round jurors will evaluate submitted campaigns based on quality criteria and select the finalists for the second (and last) deliberation round.

“Deliberation at Euro Effie is different because campaigns are not (all) known and, as a result, there is much less subjectivity. The magical thread connecting the four defining categories for quality in communications campaigns – Context & Challenge, Insight & Strategic Idea, Creative Work – Bringing the Idea to Life and Effectiveness (Results) – is very important; still, the most important aspect is the manner how results are demonstrated,” said Mona. “As such, the jurors’ professionalism and experience must rise to the challenge. Knowing that, we are more proud about Raluca’s participation this year. As an agency, we are constantly focused on creating campaigns that provide real value to clients, by generating tangible business results. Participating in this festival that rewards proven performance in advertising is key.”

Raluca Gonzalez has more than 17 years of experience in developing, implementing and measuring strategic and business planning initiatives for clients in various multiple business sectors such as banking (Raiffeisen Bank), electronics (Samsung), insurance (Metropolitan Life), oil & gas (TRG Group Rompetrol), retail (Rewe Group, Carrefour), drinks (European Drinks), food (European Food), non-food (Pampers, Pantene), pharmaceuticals (AstraZeneca, GSK), and auto (Toyota) to name a few. Her main responsibility is to help clients discover business opportunities or threats based on research, trends and CRM data, and create projects that turn data insights into effective strategies.

The Euro Effies are organised by the European Association of Communications Agencies (EACA) with the support of WARC, The European Publishers’ Council, Google, Adforum.com, Procter & Gamble, Nielsen, creativebrief, FirstRental & Viva Xpress Logistics.

Fully integrated in Cheil Worldwide – „The Network Built for Now”, Centrade | Cheil is aligned to the global commitment of transforming itself into a data-driven provider of integrated digital creative solutions. Centrade | Cheil is a top-tier communications company in Romania and a regional hub for South-East Europe, covering a total of 11 markets. It is headquartered in Bucharest and has local offices in Belgrade, Budapest, and Zagreb. The agency aims to build clients’ business and reputation through strong, insightful communications ideas that generate value to clients, communities and employees.

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