When it comes to Potera concept, our goal was to create strong synergy between online and offline communication with Samsung fans and promote new flagship device – Samsung Galaxy S6 – during summer time. By using “treasure hunting” principle, we teased Samsung fans through official social media channels by publishing hints where “ The treasure” is hidden. Response from fas has been huge, as they were looking online for hints and seeking the treasure offline. There were five activations during two-month period. During each of them, we successfully animated over 50 participants and only one was able to win main prize – brand new Samsung Galaxy S6.