Digital Day is the biggest and most important digital marketing conference in Serbia. Our client, Samsung, has been the main sponsor of the conference and we had the opportunity to combine digital and BTL on-spot activities. Using urban style when it comes to design, we closely connected with the target group by using color that became ˝Color of the year˝ six months later. Alongside new Samsung Galaxy S6 devices, we were promoting new digital trends trough trivia game and everyone who passed Samsung experience zone at the conference became proud owner of a cool, branded T-shirt. With this kind of work we didn’t only promote our client’s hot topic product, but also created stronger bond with online influencers and proved that when it comes to digital trends, technology and communications – Samsung is the leader.
Digital activations, Offline activations, Events