My purpose is to inspire passion for great work and motivation to go further than the ordinary.
Mona started her career in communication and business management 20 years ago. She has since gathered a wide knowledge of the advertising industry, both as a client and as an agency manager. She learned early on that if you want to stay ahead of the game you need to adapt, move quickly and be precise.
In 2005, after a training with Saatchi X in the United States, Mona led Saatchi & Saatchi X, introducing Shopper Marketing concepts for the first time on the Romanian market.
Since 2007, Mona has focused on driving management and business development in the communications industry, both at local and regional level.
Mona is responsible for managing integrated solutions both in the day to day operations and through regional strategic planning using technology based platforms. Currently, she coordinates the operations of the group across ten markets in the Adriatic and Balkans region.
Mona is also a board member of the Romanian Association of Advertising Agencies and Professional Women Network. Her commitment to the NGO community is also reflected by her involvement in the activity of Casa Ioana, as a board member.