Centrade | Cheil is a regional communication network in the South-East Europe, headquartered in Bucharest and with local offices in Belgrade, Budapest and Zagreb. As of January 2016, Centrade Integrated, a well-established Romanian communication agency, becomes the strategic partner of Cheil Worldwide coordinating eleven markets in the South-East Europe: Romania, Hungary, Serbia, Croatia, Slovenia, Albania, Bulgaria, Bosnia-Hertegovina, Muntenegru, Kosovo and Macedonia. The strategic partnership between Centrade and Cheil Worldwide brings together Centrade’s regional and local know-how and Cheil’s innovative digital marketing solutions.
For almost 25 years, Centrade has been a long-standing partner for both international companies entering the Romanian market and local Romanian clients.
Founded by Nick, John and Radu Florescu, Centrade Integrated has been operating in Romania since 1992. For 20 years, Centrade Integrated traded under the name of Centrade Saatchi & Saatchi, as the affiliate and representative for Saatchi & Saatchi network.
In 2015, Centrade operated as one of the leading independent communication agencies in Romania.
The company is owned by Centrade USA, the international holding based in Houston, Texas, which also includes Chainsaw Europe, Kubis Interactive, Cable Direct and Zenith.